interactive copywriter, creative director, zydeco music fan :: new york city :: on twitter :: on facebook :: contact me
 .............................................................................................................................................................................................

/work/interactive

.................................................................

renaissance_thumb

:: renaissance hotels
 2008 award-winning online effort allowed users to explore a highly immersive brand experience. users were asked to contribute their "most interesting stay." over 21,000 did, spending four to fifteen minutes inside the site. accompanying facebook app delivered over 3,500 virtual cocktails between friends. online ad campaign drove clickthroughs at 3X industry norms.

roles: group creative director, concepts, copywriting

> site experience:
flythrough

> user-generated content:
sampler of 21k submissions

> facebook app:
cocktail sharing application

> online advertising:
rich and standard banners

.................................................................

 ups_thumbnail

:: united parcel service (ups)
 2008 work for ups has included both b2b and b2c focused microsites, viral efforts and even ups' first forays into social networking in facebook.

roles: group creative director, concepts, copywriting

> web site:
upsregifter.com

> facebook app:
ups regifter (facebook account required)

awards:

swswbanner





UPS Regifter was named
a finalist at the 2009 SXSW Interactive Awards.

adtechlogo
UPS Regifter is a finalist in impressive company at the 2009 ad:tech Awards

.................................................................

gametap_thumbnail

:: gametap (turner broadcasting)
 turner's online video game service's 2006 launch campaign won a bunch of awards & drove subscriptions, "turntable" featured in stuart elliott's nyt column.

roles: associate creative director, concepts, lead copywriter on launch campaign, site

> web site:
site comps (launch version)

> online advertising:
turntable | roadblock | undersphere

 

.................................................................

college_gov_thumbnail

:: u.s department of education (college.gov)
i led every phase of this 2008 government site launched to help low-income high school students learn about the value of and routes to a college education. from initial pitch, concept, through to launch. the site is 100% sect. 508-compliant with the americans with disabilities act and very lean on flash elements, by necessity and by design. user-generated content on homepage allows students to suggest why "i'm going..."

roles: pitch lead, "i'm going" concept, group creative director, copywriter

> web site:
college.gov site

> web site application:
college roadmap creator (slideshow)

 

.................................................................

nola_thumbnail

:: rebuilding new orleans
 this is the love of my non-advertising life. i've made four trips to new orleans to assist with rebuilding work. 2005 and 2006 gutting homes with habitat for humanity. 2008 and 2009 rebuilding with the amazing st. bernard project.

roles: demolition, flooring and baseboards, local culinary and entertainment consultant, refrigerator duct-taping specialist

> photos:
2006-2009 rebuilding trips

.................................................................

bauer_thumbnail

:: eddie bauer
 summer 2005 "new fits" denim campaign with interactive "fit finder"increased online sales 81%, reduced returns, blew away sales goals.

roles: associate creative director, concepts, senior copywriter, information architect

> banner and web application:
denim video banner + fit finder tool

> email:
email series (two samples)

 

.................................................................

block_thumbnail

:: h&r block
 a 2006 $8m online campaign – "lifestyle-themed" – radically changed block's "taxcut" online software profile. four month campaign increased sales 33% vs. previous year, reversing a 12% decline previous year (a 45-point swing... very nice). multi-versioned, high-volume traffic driving.

roles: pitch (lead & presenter), associate creative director, lead creative, concepts, copy (co-writer)

> online advertising:
banner ad gallery (4 samples of 21-banner series)

.................................................................

marriott_thumb

:: marriott hotels (misc.)
 for two years at T3, i was group creative director across a range of projects for marriott hotel brands. site experiences, innovative online ad units, and digital projects like pandora skins. also did some basic "block and tackle" projects like the marriott development group's marketing communications site.

roles: group creative director, lead presenter, concepts, copy (co-writer)

> springhill suites:
site experience (spacetoinspire.com)
banner ads(rich and synched roadblocks)

> marriott hotels & resorts:
interactive and synched roadblock banners

> marriott lodging development:
marcomm site experience (marriottdevelopment.com)

 

 

/me
spacer.......................................

i turned a teenage fascination with funny fedex and wendy's commercials into a 17-year career as a writer, strategic thinker, concepter, and interactive manager. offline starting in 1991, then online since 1999, even through the brutal "post-pets.com" days.

i've managed teams of 3 to 13, built sites ranging from 3 to 3,000 pages, and have done more new business pitches than i've had birthdays.

.......................................

/resume

resume w/clients (pdf, 24k)

Chris Wooster on Linked In

.......................................

the most recent gigs:

mcgarrybowen | continuity
new york city

> executive creative director
(10.09 - now)

.......................................

t3
austin, texas
> vp, group creative director
(3.07 - 10.09)

.......................................

mullen - interactive
wenham, mass.
> vp, assoc. creative director,
senior copywriter (7.01 - 3.07)

.......................................

baldwin & stone
cambridge, mass.
> senior copywriter (11.00 - 5.01)
.......................................

zentropy partners
cambridge, mass.
> copywriter (4.00 - 11.00)

.......................................

/stalk

facebook_logo

dopplr_logo

.......................................

 

one addendum: sometimes this creative director is more "creative" or more "director," as the gig warrants. everything here i had a critical presence
on, but is the product of teams i was glad to be a part of and oversee. i've noted my role and can speak in detail about what's "me" and what's "we,"
for anyone interested or invested.

.................................................................................................................................................................................

.................................................................................................................................................................................

c 2010 by chris wooster | contact me

and yes, i am that guy who was born in buffalo, lived outside albany (guilderland), went to boston university, lived briefly in atlanta, returned to albany, lived from 1993 - 2007 in boston, ran guilderland cross-country and track including a 4:35 mile, drove an '81 vw rabbit with lamentable racing stripes, delivered college pizzas (sorry drunk guy who got confused and gave me a $20 tip!), peed on john silber's lawn at boston university, got my first dizzying drunk on "fuzzy navels" at the boston university orientation, has loved remarkably and lost equally so, tore a door off my friend's car at a gas pump, gave eddie money directions to the cheri theatre, dressed as a burrito for halloween 2002, is still waiting to get "those band trip pictures" back from beth losito, daringly used a ouija board inside cambridge's mount auburn cemetery, unabashedly and romantically thinks the flock of seagulls "space age love song" is the very best the 80s offered us, has made four visits to new orleans doing rebuilding work after katrina, ran a webcam to catch a bad dog riley sleeping on the bed, got away with working three "fishing" metaphors into a client presentation to gorton's frozen foods (at mullen), knows how to drive a dump truck, believes in serial commas, and at age 6 buried an impressive grocery bag of pennies in my backyard. they're still there if you want to go dig 'em up.

## 30 ##