I'm a copywriter and digitally-focused Creative Director with over 20 years of experience, the last 14 working in interactive and social roles at major agencies including mcgarrybowen, Mullen, and T3. That includes over $200M in new business wins I've been the creative lead for.
T3 • AUSTIN/ATLANTA/NYC
Executive Creative Director, (9/2014 - present)
Returned to T3 as ECD. Overseeing social, digital, innovation and branding work. Lead on UPS, project leads for Capital One, 7-Eleven. Led new business wins of Fitbit (2015), Alliance Data Systems (2015), and Savannah College of Art & Design/SCAD (2015).
MCGARRYBOWEN • NYC/CHICAGO
Executive Creative Director, Digital (11/09 - 1/14 in NYC, 1/14 - 9/14 in Chicago)
Sites, social media, ad campaigns, strategy & planning. Digital lead creative and presenter for 2013 AOR win of Staples ($85M), 2011 AOR win for United Airlines ($100M). Contributed to Sears, Bud Light new business wins. Staff of 7-12 direct reports. Contributed to agency's two Agency Of The Year Awards (2009 and 2011).
T3 • AUSTIN/NYC
VP, Group Creative Director (3/07 -11/09)
Strategic and conceptual lead on winning new business presentations resulting in accounts worth over $3.2M. Staff of up to 13 direct reports.
MULLEN • WENHAM, MASS.
VP, Assoc. Creative Director - Interactive (1/05 - 3/07)
Assoc. Creative Director - Interactive(12/04)
Senior Copywriter - Interactive (7/01)
Supervised staff of 35 interactive creatives with 7 direct reports. Digital lead and presenter on winning H&R Block (~$24M) and Panera (~$11M) pitches.
BALDWIN & STONE • CAMBRIDGE, MASS.
Senior Copywriter (11/00 - 5/01)
A short stint of traditional print, collateral, and broadcast copywriting.
ZENTROPY PARTNERS • CAMBRIDGE, MASS.
Copywriter (4/00 - 11/00)
My first fully-digital gig. Site copywriting and information architecture.
PHOENIX MEDIA COMM. GROUP • BOSTON
Creative Services, Promotions Manager (2/96 - 4/00)
In-house copywriter, art director. Generated local retail campaigns for Boston-area businesses, the Boston Phoenix itself (the alternative paper for Boston) and legendary alternative radio station 101.7 WFNX.
I also cut my youngster teeth on some trench-level marketing/ad jobs:
• Waterstone's, Marketing Manager (1995-1996)
• Borders, Community Relations Manager (1991 - 1996)
Retail, QSR/Restaurants, Consumer Packaged Goods, Finance, Hospitality and Travel, Real Estate (timeshares), Technology, Shipping and Logistics, Entertainment, Government
• Lead concepting and presenting on over 20 major new business pitches
• Led digital work in winning 2013 Staples AOR pitch (`$85 million), leading digital creative and presenting work
• Won 2011 United Airlines AOR pitch (`$100 million), leading digital creative and presenting work
• Contributed to AOR-winning Sears and Bud Light new business pitches
• Launched Sharp television's first major digital campaign October 2010, increasing brand awareness
• 800% over engagement goals for Towneplace Suites "Make a Bed" awareness program
• Led agency new business pitches for UPS, U.S. Dept. of Education, Fitbit, SCAD, Alliance Data Systems
• Created agency's first information architecture track/hires
• Renaissance Hotels "Reveal" campaign produced 27,000+ user-generated submissions to interactive site experience, 15:00 "time spent" onsite, dramatic spikes in ad clickthroughs, unaided brand metrics
• Directed creation of agency's first fully Sect. 508 standards-compliant site for U.S. Dept. of Education
• Lead strategist, creative, presenter for over $3 million in new business wins
• Effie, Adrian, SXSW and AdTech awards for various campaigns
• First Associate Creative Director in interactive department, assisted in growing department from 13 creatives to 35
• Eddie Bauer Denim campaign/selector tools resulted in 200% increase in online sales, dramatic drop in returns
• H&R Block tax season online campaign drove 45% positive swing in business
• Lead interactive creative, presenter for H&R Block, Panera Bread new business wins
Honestly, it's exhausting to keep up with this. So I don't. This isn't humblebrag; I really have different metrics that mean much more than hardware (accounts won, appreciative clients, no "post mortems," teams and talent that grow into better teams, etc.).
That said, if YOU value these things, I've won a bunch of Effies, Webbies, other-ies, and in 2017 our T3 project "Trump & Dump" was a Cannes Cyber Lion shortlist.
I also won Employee of The Month numerous times at American Eagle Outfitters, Crossgates Mall (1986-1987). These things happen when you upsell the shit out of polo shirts.
Boston University • College of Communication
B.S. in Mass Communication (1991), Creative advertising focus.
Related coursework in Journalism, Public Relations, U.S. Politics.
Miami Ad School • New York (Brooklyn)
From 2011 through 2013, I taught beginning concepting ("Ideas First") to students at the NYC extension of Miami Ad School
Extensive knowledge of interactive technologies, branding, social media, etc. Directed creation of two ADA Section 508-compliant sites. Strong information architecture and UX skills.
Extensive working knowledge of interactive technologies, site build processes, HTML, XML, Flash and interactive graphic design production. Experienced in social media campaigns, including Facebook, Twitter. 15+ years experience with interactive builds, HTML & HTML5, XML
Interests: graphic design, sea kayaking, books, politics, zydeco music, volunteer rebuilding work in New Orleans
“Chris is the rare blend of creative: truly responsible & accountable for his work while at the same time one of the best copywriters I've worked with. He was creative without ego and always delivered. His team respected his work and regularly asked to work on his projects. One of the top 5 creatives I've worked with in my 10 years in advertising.”
Director, Brand Operations at Converse
formerly of Mullen
> LinkedIn profile
“Good Creative Directors are hard to come by. Often they're either fantastic creatives who can't manage for squat, or they're fantastic managers with the creative chops of a pork chop. Chris is the exception. He inspires both great creative thinking and great confidence that your career is being nurtured. He looks at work objectively, then objectively takes it to the next level. He sells ideas through with an approachable, "Hey, so here's what we're thinking" elegance that appears effortless (if I didn't know firsthand how much work he puts into his work, I would think it was effortless). He's the kind of guy you like personally as much as you admire professionally. Mostly by being the kind of person who inspires the best in everyone.”
Lorrin O'Neill Salchli
formerly of T3, Havas
> LinkedIn profile
"Hands down, Chris Wooster is one of the best people I have ever worked with. Chris is smart and witty and handles every situation with ease. He knows when to direct and when to get out of the way. Chris can write with one hand, present with the other, and play the upright bass with his toes. Anybody would be lucky to have him on their team."
ACD, formerly of T3
> LinkedIn profile
“For the past couple of years, I've been lucky to work under a creative director who seemed to care as much about my personal career growth as he did the tremendous work we handed off to clients. Chris is a great leader because he understands and can advise on ALL of the necessary aspects of great digital: brand, function, delight, social. He can craft beautiful copy, and his seemingly effortless presentation style that leaves clients and internal teams trusting that he knows what he's doing. He empowers his staff to do things their own way, and challenges them to get better at the things that challenge them. He offers honest and direct career advice. Basically, he knows how to grow his employees. If you get the chance to work with him, don't pass it up.”
UX Consultant, SLIDE UX
formerly of T3
> LinkedIn profile
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