Home Depot decor site redesign
Reimagining and rebooting homedepot.com’s approach to home furnishings
B2C: Creative direction / copywriting / UX & UI wireframe & design (with team), feature prioritization workshopping (with team) / Innovation ideation (with team)
Collaborators: Nicole Chavez, Molly Guyton, Agata Seidel, Justin Clemens, Jamie Tran
It’s likely surprising to know that Home Depot sells home decor: sofas, throw pillows. You won’t find them in stores, but you will find them online — thousands of SKUs nearly invisible to browsers. Even worse, the items were being presented just like power drills — actually the drills had multiple images, videos and 360s. But that sad brown sofa? No such luck.
Home Depot approached us to reconsider their online decor presentation. With millions of online shoppers, even a modest improvement — say one chintz rug every few hundred customers —could mean huge ROI. But we needed to answer a vexing question:
“Who would even consider Home Depot for decor?”
The design process:
Over six weeks, we dove in, deconstructed, then reconstructed what users wanted and needed from decor at Home Depot — or even if they’d want and need. Working hand-in-hand with clients and an ace design team, we built a fully responsive, working prototype of what the next generation of Home Depot’s online decor could look like. Some of it wasn’t revolutionary stuff. But it was for Home Depot, and to consumers reconsidering the brand for decor.
The results?
Undeniable.
48% increase
in those seeing Home Depot as an inspiration for decor
31% increase in those considering Home Depot as a source for decor
From this testing, Home Depot adopted many of the design elements; changes you still see in action on homedepot.com today.